When you are growing a business you need to market for staff, like you market for customers.

Recruit for team members 24/7.

Make it easy for them to find you.

Then show them that you're different - for the right reasons.

If you can use a video on your page to really involve the potential new staff members emotionally like Twenty4, Harris Real Estate and Livestrong (removed from their landing page because of the Lance factor - but none the less you can see how powerful it was).

Then set up your landing pages on your website so that your potential new team members can really get a great 'feel' for your business and 'want' to become part of it.

Here's some examples....

Apple:
http://www.apple.com/jobs/us/
http://www.apple.com/jobs/us/welcome.html

Zappos
http://about.zappos.com/jobs/

Ikea
http://www.ikea.com/ms/en_US/jobs/join_us/index.html
http://www.ikea.com/ms/en_US/jobs/join_us/ikea_values/index.html

Mozilla
http://careers.mozilla.org/en-US/

Nero
http://www.nero.com/enu/career-center-about-nero.html

Google
http://www.google.com.au/intl/en/jobs/index.html
http://www.google.com.au/intl/en/jobs/lifeatgoogle/index.html

Bigcommerce
http://www.bigcommerce.com/careers.php

Infusionsoft
http://www.infusionsoft.com/careers

Harris Real Estate
http://harrisrealestate.com.au/career-in-sales.php

Twenty4
http://www.twenty4.com.au/culture-and-values/

 

Now take the parts that you like and create your own careers and jobs pages.