Big and Beautiful Images

A picture tells a thousand words and more so when it comes to the product page. Let’s get this straight. The image on your product page is the hero of your movie.

It’s the lead singer of your rock band. It should be enticing, zoom-able, definitely be placed above the fold and must be of jaw-dropping quality.

This is especially true when the product image is a very important part of the decision making process (as in this case study by the Nielsen group). Larger product photos even worked for Hyundai Netherlands, who used Visual Website Optimizer to run a multivariate test and increase requests for test-drives by 62%.