Compare The Price
Compare The Price are an excellent way to increase conversions. Here is how to use them.
How To Use ‘Compare The Price’
If you are offering awesome discounts, show them the numbers. If you are not offering awesome discounts, still show them how much they will end up saving by making that purchase. Always, always give a comparison of the actual price and the discounted price. Don’t give your customer even the slightest chance to leave your site to check out prices at other stores.
Also, position the price as well as other information related to the buying decision as close to your CTA. Scattered information would just put the customer in limbo. Trinity Insight understood this and increased sales for its client Taylor Gifts by arranging all relevant information in one section on the product page.
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