Contact Details

Reassure the potential buyer by having your contact details on the page so that they know you have a ‘real’ business. Make sure you have ‘contact us’ like in your main navigation.

Then on your contact us page have your full address and details.

Bonus points for having a pic or your team and/or business premises for extra reassurance that your business is 'real'.

Also have your contact details when potential buyers are a bit uneasy to make them feel better about doing what you want them to do.

Like in your shopping cart about to buy

Or on the footer of every page