CTA Buttons

Use call to action (CTA) buttons on your page to make it ‘easy’ for people to buy or take action. Use a colour that is within your colour palette and preferably a colour that contrasts with the main colours of your site. That way it’ll stick out, but still look cool.

Also - use action words that are persuasive rather than ‘submit’ like ‘Book Your Appointment Now’ or ‘Free Instant Access’.