Customer Reviews

If you have them, flaunt them. According to an iPerceptions study, 61% of shoppers go through reviews before deciding on a purchase. It also says that 63% of users prefer buying from a site that has customer reviews. But this doesn’t necessarily mean you have to go all guns blazing. Reviews, despite all their virtues, deserve a place lower down the page. So make do with a summary of average scores above the fold and let the customers scroll down for the heartfelt letters of appreciation.

Best Buy gives detailed customer reviews as one scrolls down the page.