In this episode, I’m taking you behind the scenes in my wife’s business. I'm gonna talk to you about offline and online businesses.

Hi there and welcome. My name is Casey Gollan. Welcome to episode number ten of the ADD10GROWSHOW. We've made overwhelming figures, can you believe it? Aww!

Alright so I’ll give you a bit of a secret here. What's my goal in doing this ADD10GROWSHOW is to get to one thousand episodes. That's the goal 'coz I just want to force myself to video and get what it is that I do out there to help you grow your business.

So join me, subscribe, like, share, tag everyone you can into this episode so we get the word out there about how to grow small businesses big.

So, what's the topic of this episode? I'd like to show you this. This is my wife's business. The pilates business she had. She’s gone from, ah, she did part time and then she got serious and took it to one studio to five studios in 14 months.

And got quite a team here nowadays running all of this between 25, maybe 25 to 30 staff, 5 instructors, admin and all the different things.

So when you work with me, you know that I've got an online business which is obviously the stuff that I do. And I also work with offline businesses 'coz I've got an offline business in our family but also offline businesses with all the clients as well.

Now I think about my wife as well to get leverage for her business 'coz she's got it off predominantly an offline business with five studios and instructors. She's now rolling out an online platform as well to teach pilates and barre around the world.

So for you, if you've got an offline business online is such a great way to generate leads and that's what this episode's about. Lead generation for offline businesses.

Basically you've got three different areas: online, offline community, lead generation. So let's go through it.

So online obviously is social and search that's just broadly put into two areas: social lead generation and search lead generation.

Search lead generation obviously is when people are on the website and they're gonna Google or Bing or one of those and then they do some searches and they wanna get Adwords and then look into search engine results and they might get a blog and be reading there and then you've got your stuff in there to bring you back to your website.

That's the client strategies for online. So you've gotta be a monster on those things.

Now when you're starting off and you're going through, you know, if you remember back to my episode on the Add10progression which I believe is that episode number seven. If you remember that, when you get from solo, to manager, to professional, to leader, entrepreneur and then magnate you gonna have, you gotta start off with small strategy and then you gonna expand into bigger strategies.

And what I want you to do is try a strategy, get profitably automated and stack it and then start another strategy, get profitably automated and stack it and eventually you will end up with a whole bunch of different strategies generating leads for your business online/offline through community. So that's the online one.

The offline one for a local business I break it down in three areas: shop, street, suburbs. Alright and then you can go city and national but let's just go shop, street, suburbs.

So basically what you wanna do for lead generation is start at your shop level. So, for here my wife’s business, she’s on a major therapy, major suburb on a major street. So we're gonna make sure that her shop signage and all the different things, she has another shop, she has studios. Let's go to studio.

So we have the signage. And everything around the actual location needs to be good so it attracts people into your business whether it's great lighting or whether that's your signage, there's a whole bunch of different areas.

Then you move down the street. So what's your street marketing you're doing? So if people are coming down your street, whether it's walk-by or whether it's drive-by, what signage do you have out there? Do you have A-frames out on there? Do you have signage on the street? Do you have signage on the window? Do you have signage on cars that are on that street?

I remember with my wife, she had some signage on the street. It wasn’t a lot. So I totally got her an A-frame and I told her I’ll get her car. And on the car I put an A-frame.

You know an A-frame? It’s a big sign. A big sign like this on the car with Pilates, with an arrow. And she's like, "Why do you need to do that? We've got an A-Frame. There's signs on there" and I said "Just do it".

So all these strategies add up and that's part of the reason why she went through hypergrowth because she just started a strategy, got profitably automated and then just add another one profitably automated and then got a big stack of strategy producing leads for you.

You gotta grow and then that’s what you need to go through the progression chart of hiring people then building a team that builds your business and then leading and then taking on other deals that come to you which is what my wife had.

Now, so you've gone through the offline then we're looking into the offline strategies. So actually we're done with our studio or shop at street level.

And then the suburbs. So what are you doing in a suburb level to get business to your shop or your studio? Now in this particular business, there's a lot of pop-ups at shopping centers and also little backdrops.

So what type of strategies have you got out there? 'Coz there's a whole bunch more. But I would go, you know, if I was you and you've got an offline business I'll just sit down and go what? Studio or shop, street and suburbs and that could be city as well.

What sort of offline strategies have you got to generate leads coming to your business? And the big one out of that is community. What are you doing to the community out there to provide support and get known. How much is your radius of clients?

There's a good tool you can use out there. I think it's called batchgeo where you get your database of people that have bought from you. You can upload, that's online and they will map out where all your customers are located on this gorgeous map software that they've got.

Now what you do from there is you work out your strategies to get your message to those people offline. Whether that's signage on those different areas. Whether it's backdrops. Whether it's pop-ups in shopping centers. Whether it's direct sales.

Whether it's a direct knock-knock on the doors. Whether it's going to little schools or little community areas. Whether it's going to business breakfast. Whether it's going to all the different little nooks and crannies or advance or memberships offline and supporting the community in providing gift vouchers or whether it's gift cheques.

I have photographer doing great offline community project to talking from being a wedding photographer to being a portrait photographer. So what he would do, he go to all the people, the fund raising, or all the fund raisers out there and offer a $250 gift cheque towards a portrait scene. And I would give that whole bunch of those different gift cheques to the fund raisers.

Now why would we do that? That doesn't sound much of a strategy but someone has got the money in going to the fund raisers to spend the money that usually quite a full of it. And if they bought that particular fund raising offer that means they are pretty qualified as becoming a client and it's just up to you.

Once they come in to cash that 'gift cheque' they paid for to be an upsell on sell to them. So that's the community thing. So you go online, offline and community.

So generating leads for businesses, if you're offline that's quite easy. You wanna mix both, the online, the offline and the community levels. And it's just the example for what we've done with my wife's business. And hopefully, if you've got an offline business, you can use the online stuff as well.

So the online strategy is, obviously you wanna be, you wanna know what your demographic is and then you wanna get online strategies. And that in particular is social nowadays.

Look at the demographics of your market and then get the right platforms and then put your right message out to those platforms that attract the top demographic and then move them from the social channel back to your website.

How do you do that? Really simple. 3 key areas - have some sort of media, some sort of story, and some sort of call to action. And usually that call to action is the come back - book an appointment, get for free a PDF, come to our landing page to know more about our business. So that sort of 3 little action steps.

Anyway, that's the #Add10GrowShow for today. Hope that you've got a lot out of it and you know that I know now that I worked with both online and offline businesses because it's in our family and it's in my past.

So if you've got an offline business and you are looking to expand with online and offline strategies, we can now obviously. So keep listening in 'coz I'll cover it here.

And in fact, the next episode I'm gonna take you behind the scenes on one of the key strategies for this business. It's really cool one and I hope you will get a lot out of it. So we'll talk about that in next episode.

If you think that someone would love to hear this type of information and they wanna grow their business, tag them in, share, comment and like this particular episode, and write it for me.

I'd love to hear from you, I'd love to hear you grow and love to see your results. So you take care, wanna hear your success and you wanna join us in our add10coaching club or add10 services please do so .

Come over at add10million.com. Can't wait to work with you and do epic things. You take care, talk to you soon. Bye.